Hi,
As far as I know,for software marked Home and Student edition, you may install one copy of the software on up to three licensed devices in your household for use by people for whom that is their primary residence. The software may not be used for commercial, nonprofit, or revenue-generating activities.
This alert message pop-up when the activation servers will see the 4th computer. We should uninstall from the computer that is being replaced.
Then, we also can activate Office 2010 by phone:
https://support.office.com/en-ca/article/Activate-Office-2010-1fe7340c-50e2-458f-8677-f57f5a140f46
Regards,
George ZhaoTechNet Community Support